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And most importantly, they have to put the customer at the center of everything they do.
Just as some of the most celebrated CEOs have been marketing geniuses (see: Steve Jobs), some of the most lauded CMOs are taking a seat in the boardroom.
We ascend to the Trophée des Alpes, the highest point on the Via Julia Augusta, marked by Augustus’ monument celebrating the conquest of the mountain tribes, to view this extraordinary monument overlooking Monaco.
On leaving the Villa, we take lunch in Beaulieu, before our transfer to Nice airport for our journey home.
We travel to see the Roman and Merovingian remains at Port Fréjus.
Formerly Forum Julii, this small town was one of Caesar’s colonies.
Agricola, the Roman general responsible for much of the conquest of northern England.
A morning departure to Beaulieu-sur-Mer, where we visit the spectacular Villa Kerylos, beautifully set overlooking the sea. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before.Marketers are not only executing on corporate strategy, but are also often among the key shapers of it.After a pause for lunch, we continue on to visit the city walls and the Alyscamps Necropolis, just one of the subjects in Arles painted by Van Gogh during his stay there in 1888.Leaving Arles, we travel to Barbégal, a mill complex with sixteen water-wheels fed by an aqueduct – the largest concentration of mechanical power in the Roman Empire. Chamas Bridge, which carried the Via Julia Augusta over the River Touloubre.