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And, the landing page has a similar layout as well.The focus is mostly on the table that compares the various dating sites with links to the sites.Speaking of the landing page, let’s take a look at it…had an 88.3% Impression Share over the last 3 months with an average ad position of 1.4. And, because they have a brand that’s quite well known in this market, that works for them.It also lets them use their company name in the headline of their ad with more effectiveness than most companies would likely see.(Notice how they used the Registered Trademark sign in the ad—using symbols like this, when possible, can be a nice way to make your ad copy stand out from the competition.). There’s little doubt about what they want you to do: continue on to start looking at profiles, sign in if you’re already a member or hit the back button. If there are a limited number of things a prospect can do when they get to your website, it’s worth testing a stripped down, bare bones landing page like this one.Here, it’s about answering customer questions: why to try online dating, how to choose a dating site and tips for finding a date.But overall, the ads and landing pages of these two comparison sites are very similar.In addition, they effectively use Sitelinks (the blue links under the ad), which can help increase CTRs and get prospects more quickly to the most relevant page on a site.
After these 4, the company with the next highest Impression Share is only showing up about 55% of the time.
The URL ‘consumer-rankings.com’ has a degree of trust built in because it’s similar to Consumer Reports.
It implies they’re an impartial company providing objective rankings for the online dating sites and will help people find the dating site that’s best for them.
Each month around 450,000 searches are done on the keyword “online dating.”So which companies are battling it out for the affection of singles looking for love online?
Well, of the 170 companies who’ve had ads running for the keyword “online dating” over the last 3 months, there are 4 that have proven to be more attractive than the competition.